Do you want to innovate to ensure the sustainability of your business and be a leader in your market? This seminar will help you master the essential principles to enable you to achieve this.
Participants will first gain a clear understanding of the strategic challenges of innovation and its decisive contribution to value creation and business competitiveness.
They will also learn how to implement a relevant innovation strategy that is well aligned with the company's vision and the needs of its markets.
Finally, participants will be made aware of the principles and challenges of newer forms of innovation: Global Innovation and Open Innovation.
- Corporate executives and managers;
- Vice presidents, directors, and managers of R&D or innovation;
- Engineers and managers working in R&D or innovation.
The training will consist mainly of dense, well-documented educational content (with relevant references), illustrated with concrete examples of innovation and strategies within well-known companies.
There will also be periods of reflection and discussion with participants.
2 days, or 15 hours (spread over 2 or more days - flexible schedule)
Ramez Zalat, Engineer, MBA – President, Manavue Inc. Has been advising companies for over 35 years on innovation and performance. Has also been teaching at Polytechnique Montréal for several years (lecturer in the bachelor's program and the HEC/Poly joint MBA program on innovation).
1. Innovation and its link to the company's vision, corporate strategy, and product and service strategy.
2. Elements of a product and service strategy:
a. Product platform strategies and product lines;
b. Competitive strategies;
c. Product and service life cycle.
3. Innovation:
a. Definition and types of innovation;
b. The leverage effect of innovation;
c. Innovation as a driver of growth.
4. Creating value through innovation: from idea generation to commercialization.
5. Developing and implementing innovation strategies:
a. Types of innovation strategies;
b. Elements of an innovation strategy;
c. Innovation indicators;
d. Conditions for a successful strategy.
6. Strategic portfolio management:
a. Seeking balance (types of innovation);
b. Risk management in innovation
c. Overview of different methods;
d. Project evaluation vs. portfolio evaluation.
7. Innovation management:
a. R&D organization;
b. Managing and encouraging creativity;
c. External networks: their contribution to innovation;
d. Managing friction between innovation and operations;
e. Executive leadership in innovation management.
8. Innovation in SMEs: specific features.
9. How much to invest in R&D?
10. The globalization of innovation: some guiding principles.
11. Open Innovation: principles, business models, and impacts on intellectual property management.
Eligible under the mandatory continuing education regulations for Engineers (Règlement sur la formation continue obligatoire des ingénieurs).